Many of the programs will be presented in local languages, from Bahasa Indonesia to Mandarin. The Hollywood giant said at the time that it was commissioning new shows from South Korea, Japan, Australia, Taiwan and Indonesia. It plans to greenlight more than 50 original titles from the region by 2023. “We believe these new titles will captivate consumers worldwide and look forward to introducing more music content on our service.” The move is part of a major expansion into Asian content announced by the company last October. “This collaboration represents our creative ambition - to work with iconic content creators and top stars in Asia-Pacific so their talent can be enjoyed by mainstream audiences in multiple ways,” Jessica Kam-Engle, Disney’s head of content for Asia Pacific, said in a statement.
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Disney said it has also found success with titles like “Snowdrop,” a Korean series that has become one of its most-watched titles throughout Asia recently.
Last year, for example, fans worldwide buzzed over “Squid Game,” the South Korean hit from Netflix that became the company’s top show globally.
The move shows how Disney (DIS) is focusing on top-tier talent as it continues to go after Netflix (NFLX) and cash in on the recent wave of popularity surrounding Korean content and culture. The band’s documentary will also peek into their daily lives “as they prepare for their second chapter,” Disney and HYBE said in a joint statement. Vacation with other Korean celebrities, the company said.
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